Through different medias we are warned – radical change is needed to save our mother earth. As human beings we have taken too much and given back too little. We are in a hurry and need to take a mass movement to change our way of living. Change into a world where we humans take care of our life-giving planet and get inspired by the earths’ gifts. 


Trend hunter Elizabeth Leriche [1], director of her eponymous trend studio and part of the trends observatory at Maison & Objet, says: “Influenced by growing environmental awareness, the lifestyle sector is expressing more than ever before a need to live in harmony with nature”. But how is this ‘call for action’ reflected into today’s home furnishing design?

It starts with the design process. Growing environmental awareness and wanting to change also means we need to collaborate and use each other strengths. Where previously it was mainly the designer that brought in the creativity into the process of product design, today you see collaborations between designers and masters of craftmanship blossoming. Regularly amplified with the expertise of bio engineers. Think about the growing pavilion presented at the Dutch Design Week 2019.


Kuijpers [2] of the documentary ‘the future is handmade’ shares that craft is not a set of fine products, or even a set of skills. It’s a way of exploring and understanding the material world – material is the mother of innovation.

The collaboration between design and artisanal manifest itself in trends like Wild Minimalism, Wabi Sabi and Brutalism and results in handmade home furnishing products featuring elements from mother earth.  Organic bold shapes, comforting colors and natural materials – raw and unpolished aesthetics. This is for example reflected in pottery, textiles and woodwork.


The above described developments are only a start. This ‘call for action’ is not a fleeting trend. It is there to stay and to be explored further by the next generations. They are very committed to create a radical change to improve the world. It is not for nothing Maison&Objet [3] named this years theme – (re)generation. ‘They will change the rules and revolutionize consumer behavior in the home and lifestyle sectors.’



Hetty Lavrijsen

24 januari 2020

beeldcredits v.l.n.r. The growing pavilion at Dutch Designweek 2019, Studio Daniel Costa,  Non sans raison,
EARTH by Marie Michielssen for Serax